Unfortunately for the hometown favorite, Coca Cola, the only Coke you’ll be seeing around Downtown Atlanta as we host Super Bowl LIII is this iconic sign on Peachtree Street. Its big blue rival is an official Super Bowl sponsor and has bought up billboards, transit signs, garbage can signage, the works. They’re being pretty shady about it, too.
I don’t use any of either of their products so I’m just reporting what I’m seeing while Traveling at the Speed of Bike. Game on.