Here’s the new social media/print ad, as part of the “Joy” campaign. It’s specifically intended to help with sadness and isolation (and boosting the local economy) during the holiday season.
Feel free to share, including privately, if you feel it would be helpful for someone. Maybe even jot a note saying you’ll ride with them. The mere gesture may make someone feel less sad or alone right now.
Update: It ran in the Southeastern edition of The New York Times yesterday!